APTEK is the newest member of the APTURA Group, founded to fulfill its customers’ need for safety, security, and convenience. Headquartered in Indianapolis but serving a national client base, APTEK provides electronic safety and security solutions for customers’ facilities – including access control, video security, and other commercial security products.
By partnering with Verkada, APTEK has fueled its growth and expanded its portfolio to provide customers with innovative security solutions. Damir Husejnovic, National Director of APTEK, shares the motivation, story, and results of their partnership.
"We provide customers with a one-stop solution for securing their facilities. Our goal is to grow the portfolio with our new and existing customers and offer the best solutions to meet their needs.”
Damir immediately recognized the potential for an all-in-one security system in APTEK’s portfolio. The Verkada product suite is a comprehensive offering that doesn’t require complex configurations. Rather, the products are simple, scalable, and natively integrated.
“There is nothing else on the market that fits the portfolio like Verkada. We have a lot of different systems that we can use, but Verkada is the one that brings all these security solutions together under one platform.”
Lead Generation Machine
The lead generation and marketing efforts of Verkada stand out in the industry, bringing high-quality leads to APTEK and fostering a mutual growth environment. Verkada’s contribution has been substantial, with APTEK experiencing double-digit growth year over year since 2019.
“We reciprocate whenever we can, but Verkada does a great job of getting their name out there, showing the demos, and getting the customers to fall in love with the product before we even get involved.
Leveraging an innovative edge has helped APTEK maintain a competitive advantage in the market. Verkada's continuous introduction of new products and features ensures that APTEK and its clients stay ahead of the curve. Verkada’s growth trajectory also resonates – the partnership has enabled APTEK to achieve and surpass its growth goals.
Solutions that Customers Love
“All the schools and in our area communicate with each other, and share how much they love Verkada. It has generated business for us without active searching on our part.”
For Damir, a significant highlight is seeing the ease of use Verkada provides to K-12 schools. APTEK's ability to offer simple and integrated security solutions has been a key factor in its success, leading to organic business growth through word-of-mouth endorsements among schools. Verkada is also recognized for pushing boundaries by allowing customers to access all features, both existing and new, under one license cost without additional fees for new feature rollouts.
Improvements from Partner Feedback
Verkada has incorporated feedback from partners like APTEK into its development process, leading to the release of recommended products and features. In particular, Damir highlights new Access Control products like the single-door controller.
“Verkada has continuously listened to our input. We have provided a number of recommendations to their engineers and all of them came to fruition.”
Dedicated Support and Partner Resources
Damir underscores the consistent involvement and communication from the Verkada channel team, who are dedicated to supporting APTEK’s success, nurturing the relationship, and ensuring their collaborative growth. He also values the partner tools provided by Verkada, which assist in tracking customer interactions and licenses effectively. He is excited about the structure and clarity the new partner program brings, as well as the upcoming product releases that promise to bolster their market offerings.
“The new partner tools have been helpful. We have an all-in-one partner portal that’s intuitive and easy to navigate.’
APTEK’s story with Verkada exemplifies the power of strategic partnerships in the technology industry. By aligning with Verkada’s innovative solutions and robust partner program, APTEK has not only enhanced its growth but also strengthened its position as a provider of comprehensive security solutions in the market.
“Speaking from our experience, I highly recommend Verkada to any integrator. The growth and support has been nothing short of remarkable.”
Interested in learning more? Sign up for an on-demand webinar for information on Verkada’s Partner Program.