Key results
15 global offices with 100% of future sites to be built on the Verkada platform
Investigations up to 10x faster, with AI-powered search reducing hours of review to minutes
No on-prem video servers required across VaynerX global footprint
Face Unlock on the AF64 as a global access standard, giving executives, employees, and visitors a faster way to enter while preserving choice with mobile, PIN, badge, and Bluetooth options
Operations — not Security — own the platform, reducing reliance on guard staff and legacy systems
Data-driven workplace planning, using Attendance Analytics to inform multi-million-dollar lease decisions
A CIO mandate: make every office feel like “one Vayner”
When John Georgatos stepped into VaynerX as its new CIO, he immediately felt the pace of the organization — the creative energy, the constant motion, the unmistakable velocity of a company built on innovation. Teams were pitching, filming, editing. Clients moved in and out of offices around the world. At the center of that orbit was founder and CEO Gary Vaynerchuk, who might visit multiple Vayner offices in a single week.
It didn’t take long for John to see the next step in VaynerX’s evolution. The company was thriving at enterprise scale while keeping its startup agility, creating the perfect moment to elevate its physical security and access experience to match.
“Vayner is built to operate like a startup — agile, fast, and decisive — while still behaving like an enterprise,” John says. “With offices around the world and executives traveling constantly, the experience has to be seamless everywhere. Our Chairman Gary Vaynerchuk should be able to walk up to any office door in the world and get in — no friction, no delay, total safety. The same goes for every employee.”
That vision — a secure, frictionless way to move between offices around the world — became the blueprint for a company-wide transformation powered by Verkada. A central part of that blueprint is the AF64 Access Station Pro with Face Unlock. For VaynerX, AF64 brings together fast, hands-free entry, flexible credential options, integrated video context, and cloud-based management in one device — giving a global company the enterprise-grade security it needs without sacrificing speed or simplicity.
Face Unlock on the AF64: the new access blueprint for VaynerX
VaynerX utilizes the AF64as a part of its access strategy going forward.
“Your face is your identity,” John says. “You don’t forget it, you don’t lose it — and it unlocks your world instantly.”
VaynerX first deployed the AF64 at the main entrance of its New York headquarters at 10 Hudson Yards and has since expanded to its Culver City location, with other offices in view. Because the AF64 is PoE-powered and cloud-managed, VaynerX can scale Face Unlock across its footprint without dedicated biometric or access servers.
“We wanted to invest in a solution that’s intuitive, smart, and easy to scale and use,” John explains.
By standardizing its access blueprint across offices, VaynerX can deliver a consistent, familiar experience for employees and executives like Gary as they move between locations.
“We want our offices to function as one seamless network, so when you’re moving from one office to another, it’s an easy and familiar experience,” John says.
For employees, it extends VaynerX’s passwordless philosophy from digital systems to the physical workplace. For visitors, it creates a more polished arrival experience that reflects how Vayner wants clients to experience the brand.
Privacy remains central to the rollout. VaynerX employees can enroll and consent to Face Unlock through a mobile self-enrollment experience. For those who prefer not to use Face Unlock, the AF64 still supports other access methods, including mobile NFC credentials, Bluetooth, PIN codes, and badges.
“If employees are excited to use Face Unlock, they can opt in. If not, they still have other ways to enter the building,” John explains.
Raising the bar on executive protection
John Georgatos identified a system that matched the VaynerX speed and agility by elevating executive protection without adding friction to their day.
Verkada became the foundation of that strategy, bringing access, video, alerts, and AI-powered investigations into one system. With Verkada, VaynerX gained:
Fast, hands-free access at high-traffic and high-profile entry points
Unified global visibility into offices, with privacy controls built in
Real-time alerts for persons of interest or unusual activity near executive zones
Discreet, intelligent monitoring in sensitive areas AI-powered investigations, surfacing critical video in seconds instead of hours
“For executives, time is everything,” John says. “The moment you force them to dig for a phone or badge, you’ve already lost. Verkada gives them a frictionless access experience — and keeps them safe at the same time.”
A workplace employees actually want to come back to
VaynerX is a people-first organization. Its offices are more than workspaces; they are creative hubs where teams gather, collaborate, and build the brand. That experience breaks down quickly if simply getting into the building feels slow, outdated, or inconsistent from site to site.
“People don’t want to deal with badges or systems that get in the way,” John says. “We want an office experience that’s as seamless as the tools we use online.”
With Verkada, VaynerX employees can:
Use their phone to enter offices quickly and securely
Use Face Unlock for fast, hands-free entry without fumbling for devices
Feel safe in offices and smaller hubs without onsite security staff, since central VaynerX teams can immediately view context and dispatch police if needed
Trust that leadership is using real utilization data, not assumptions, to shape their workplace experience
“Seamless access encourages presence — and presence strengthens culture,” John notes.
From guard-heavy monitoring to AI-driven intelligence
VaynerX never wanted a traditional security command center with walls of monitors and guards watching feeds all day. That model didn’t match the company’s speed, size, or philosophy.
Instead, John’s team needed a force multiplier: technology that could detect activity, surface meaningful alerts, and help a lean team respond quickly across offices.
Today, VaynerX uses Verkada to:
Complete investigations in minutes instead of hours, using AI-powered search and Unified Timeline to quickly locate incidents
Detect issues before they escalate, with line-crossing and loitering alerts tuned to high-risk areas
Give door-held-open events instant context, automatically pairing access events with linked cameras
Flag people and vehicles of interest in real time, notifying the right stakeholders immediately
Operate smaller offices safely without guard presence, using cloud-based visibility and alerts so central teams can assess issues and dispatch help when needed
“Verkada lets us be proactive instead of reactive,” John says. “AI is our multiplier. It’s how we scale security without scaling headcount.”
A global expansion built on a single platform
With offices spanning North America, Europe, and Asia-Pacific, VaynerX needs a physical security and access experience that can scale consistently across regions. Across every environment, John’s north star is the same: the workplace should feel unmistakably Vayner — modern, intuitive, and unified — regardless of geography.
Verkada provides the global playbook to make that possible.
Plug-and-play deployments accelerate rollout in new locations
Local integrators in each region can quickly adopt and implement the standard design
Credentials and policies travel with employees, so access works consistently from New York to London to Los Angeles
AF64 standardizes hands-free entry while preserving flexible credential options
Cloud-native architecture eliminates the need for local servers and messy data closets in each office
“Our mission is simple,” John says. “Every office, everywhere, on Verkada.”
Security embedded in operations
To scale globally without adding complexity, physical security is embedded in operations. With Verkada, operations leaders can standardize policies, respond quickly, and support teams across sites. In practice, that looks like:
Operations teams monitor attendance and access events
Site leads handle remote entry, verify guests, and respond to alerts
User-friendly interfaces remove the need for specialist security operators
“The platform is so intuitive that operations loves using it,” John says. “Security becomes part of the business — not a separate function.”
Integrated devices, smarter decisions
At VaynerX, security isn’t a collection of point solutions. It’s a connected system that runs quietly in the background of a creative, fast-moving organization.
A door-held-open alert at a busy entrance automatically pulls up the linked camera, so a site lead can immediately see whether it’s a delivery, an honest mistake, or a potential access issue. If a visitor presses the intercom in Culver City or Miami, operations can see, speak to, and grant access from anywhere — all within the same Command interface they use to review cameras and access events.
Cameras, access control, intercoms, and sensors feed into Verkada Command as a single source of truth. That unified view gives John’s team visibility across offices, helping them move from guessing to knowing:
Which sites need more coverage
Which entrances see the most traffic
Where to fine-tune policies
Where to streamline the employee experience
In practice, VaynerX is continuously learning from how people use each space. Every alert, access event, and intercom call adds more context, helping the team keep offices safe and efficient without slowing anyone down.
The connected experience extends to visitors, too. Clients can check in with Verkada Guest and — where appropriate — opt into Face Unlock during sign-in, creating a smoother arrival experience that feels polished and enterprise-grade from the moment they walk in.
Data-informed real estate strategy
Attendance Analytics translated access activity into clear, comparable insights across sites:
Daily occupancy trends
Peak usage days
Site-by-site comparisons
Department-level attendance insights
Those insights now inform multi-million-dollar decisions about expanding, right-sizing, and reconfiguring space across VaynerX global footprint.
“It’s not just about security,” John notes. “It’s about understanding how our spaces are actually being used — and investing accordingly.”
Looking ahead
VaynerX is raising the bar for how a modern creative company operates globally. Throughout that growth, Verkada has become a critical part of the infrastructure behind a more consistent, intelligent workplace.
With Verkada, VaynerX can:
Protect high-profile executives and teams
Give employees a modern, intuitive access experience
Run lean, intelligence-driven security operations
Standardize every office worldwide on a single, cloud-first platform
Make data-informed decisions about space, culture, and investment
Extend a passwordless, identity-based approach from digital systems to physical doors
For John, the technology is a means to a larger end.
“I believe in Verkada,” he says. “I haven’t seen another platform with the same simplicity, intelligence, or potential. As Verkada keeps pushing forward, we’ll keep pushing with them.”