From incident response to proactive monitoring, video security cameras play a critical role in the security operations of many organizations. Today, with the challenges brought on by COVID-19, this role is even more important as organizations look to leverage their existing video security technology to broaden awareness and keep their physical environments safe.
Recently, we introduced the ability to utilize Verkada cameras as a network of intelligent camera-based sensors with the release of real-time Motion Plotting. Today, we’re announcing the next application of this technology with People Heatmaps—a new feature that allows customers to see a historical view of people-based activity that occurred throughout the day.
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Plotted against your existing floor plans, insights provided by People Heatmaps gives businesses a greater understanding of how customers utilize spaces.
Retail businesses can use this information to analyze trends with the shopping behaviors of their customers. Armed with these insights, businesses can adjust operational planning and develop marketing strategies to leverage higher traffic areas to increase sales.
Optimize Physical Spaces
People Heatmaps also helps organizations adjust their operations to improve the way they’re using spaces. With today’s current challenges and considerations related to COVID-19, strategic space planning is becoming an essential part of protecting people from unnecessary exposure.
With People Heatmaps, organizations can identify areas that are prone to overcrowding and find ways to disperse traffic. Also, by analyzing most frequented areas, organizations can adjust their cleaning to accommodate heavily-trafficked areas.
To get started with People Heatmaps, you will need at least one uploaded Floor Plan in your organization with cameras placed on it. You will also need to calibrate the cameras for which you would like to view historical data through People Heatmaps.
For more information and details on how to enable People Heatmaps, visit the Verkada Knowledge Base.
If you’re interested in experiencing the benefits of Verkada’s solution first-hand, get started with a free 30-day trial today (we cover shipping both ways).